CDC Profile

CDC is one of CHED's Centers of Excellence in Communication.

The College of Development Communication (CDC) is the ninth college established under the University of the Philippines Los Baños (UPLB).

A CDC Backgrounder

1954: It started as the Office of Extension and Publications under the then UP College of Agriculture (UPCA)

1962: This was elevated into the Department of Agricultural Information and Communication (DAIC), having offered the first communication course in the country in 1960 under the Bachelor of Science in Agriculture curriculum.

1968: The department was renamed as the Department of Agricultural Communication.

1974: It became the Department of Development Communication. Then, it was the first to offer degree programs in development communication in the world.

1987: The department was elevated into an institute (Institute of Development Communication).

18 December 1998: The department was elevated into a college.

2000-present

...the College of Development Communication offers the Bachelor of Science, Master of Science, Master of Professional Studies (via distance mode) and Doctor of Philosophy in Development Communication.
These academic programs have set a trend and are now the models of other academic institutions in the Philippines and other developing countries as well.

Vision

CDC’s vision emphasizes the use of communication in promoting selectively four major value goals which serve as the bedrock of sustainable development. Hence, its vision:

A globally relevant academic institution
proactively promoting sustainable development
using communication as a catalyst for attaining
empowerment, equity, environmentalism, and entrepreneurship (4Es)
in the pursuit of distinctive excellence in
agriculture, biotechnology, and environment (ABE)

Mission

As an academic institution, CDC’s mission revolves around nurturing scholarship and professionalism in the discipline as a means for improving the quality of life, thus:

To nurture the intellectual foundation of development communication
as a scholarly and professional endeavor
towards the betterment of the human condition
in the Philippines and other developing countries

FOR MORE INFORMATION, please visit our Official Website at www.devcom.edu.ph

Academic Programs

Degree Programs

The College currently offers four degree programs:
• Bachelor of Science in Development Communication (BSDC);
• Master of Professional Studies (MPS) (distance mode under the UP Open University);
• Master of Science (MS); and
• Doctor of Philosophy (PhD).

Undergraduate Program

Bachelor of Science in Development Communication

Courses offered:

DEVC 10 INTRODUCTION TO DEVELOPMENT COMMUNICATION (3 units)
Communication theory and analytical survey of the communication media for development.
Prerequisite: None
Offered during 1st and 2nd sem

DEVC 11 INTRODUCTION TO MASS MEDIA WRITING (3 units)
Principles and practice of preparing written materials for the print, broadcast, and audio-visual media.
Prerequisite: DEVC 10
Offered during 1st and 2nd sem

DEVC 20 FUNDAMENTALS OF DEVELOPMENT JOURNALISM (3 units)
Principles of gathering and writing of developmental news and information, with emphasis on news recognition and accuracy.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 30 FUNDAMENTALS OF COMMUNITY BROADCASTING (3 units)
Nature of the broadcast media, concept of radio and TV community broadcasting, principles of broadcast writing, program planning and production.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 40 FUNDAMENTALS OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3 units)
Theories, principles, and concepts of educational communication and technology; practice in planning and designing of media-based learning systems.
Prerequisite: DEVC 11 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 50 INTRODUCTION TO SCIENCE COMMUNICATION (3 units)
Nature, structure and tools of science communication.
Prerequisite: DEVC 11 or Consent of Instructor.
Offered during 1st and 2nd sem

DEVC 70 INTERPERSONAL COMMUNICATION IN DEVELOPMENT (3 units)
Theories, principles, concepts, and processes of person-to-person communication and their application to development work.
Prerequisites: DEVC 10 and Junior Standing.
Offered during 1st and 2nd sem

DEVC 80 COMMUNICATION AND SOCIETY (3 units)
The role of communication in society with special reference to the Asian situation; rights and responsibilities of the communication media.
Prerequisites: DEVC 10 and Junior Standing
Offered during 1st and 2nd sem

DEVC 102 WRITING FOR EDUCATIONAL COMMUNICATION MEDIA (3 units)
Principles and techniques of scriptwriting for educational communication media with emphasis on sound slides, television and film.
Prerequisite: DEVC 40 or COI
Offered during 1st and 2nd sem

DEVC 120 DEVELOPMENT WRITING (3 units)
Nature and practice of in-depth, investigative, interpretative, trend and process reporting, with emphasis on development news features.
Prerequisite: DEVC 20 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 121 PUBLICATIONS WRITING AND EDITING (3 units)
Preparation and processing of extension and other informational publications, including the mechanics of layout, copyreading, copy fitting and the use of illustrations.Prerequisite: DEVC 120 or102 or 131 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 122 SCIENCE REPORTING (3 units)
Interpretation of scientific and specialized topics for a popular audience, with emphasis on reliability and readability.
Prerequisite: DEVC 120 or 102 or 131 or Consent of Instructor
Offered during 1st sem

DEVC 123 MANAGEMENT AND PRODUCTION OF A COMMUNITY NEWSPAPER (3 units)
Principles and practice of managing and producing a community newspaper. Prerequisites: DEVC 121 and 122 or Consent of Instructor.
Offered during 2nd sem

DEVC 124 ADVANCED DEVELOPMENTAL WRITING (3 units)
Study of writing styles and techniques for purposive communication through the printed word. Prerequisites: DEVC 121 and 122 or Consent of Instructor
Offered during 2nd sem

DEVC 130 BROADCAST SPEECH AND PERFORMANCE OF COMMUNITY RADIO (3 units)
Announcing, voicing, recording and directing techniques for community radio programs. Prerequisite: DEVC 30 or Consent of Instructor.
Offered during 2nd sem

DEVC 131 WRITING AND PROGRAM PLANNING FOR COMMUNITY RADIO (3 units)
Scriptwriting for community radio; program planning and building; producing news, interview, variety and other radio programs.
Prerequisite: DEVC 130 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 132 RADIO DRAMA AND DOCUMENTARY (3 units)
Planning and presentation of messages through dramatic and special events programs; documentaries; dramatized spots, plugs, serials.
Prerequisites: DEVC 130 and 131 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 133 BROADCAST-BASED DISTANCE LEARNING SYSTEMS (3 units)
Planning, designing, conducting, and evalua-ting radio schools and other broadcast-based distance learning formats.
Prerequisites: DEVC 40 and 130 or 102 or Consent of Instructor.
Offered during 1st sem

DEVC 134 INTRODUCTION TO TELECOMMUNICATIONS (3 units)
Concepts, history, structure, utilization, and regulation of telecommunication services. Prerequisite: DEVC 30.
Offered during 2nd sem

DEVC 140 BASIC PHOTOGRAPHY (3 units)
The photograph as a communication medium; practice in photographic composition, techniques, and darkroom processing.
Prerequisite: DEVC 40 or Consent of Instructor
Offered during 1st and 2nd sem

DEVC 141 VISUAL DESIGN AND TECHNIQUES (3 units)
Art principles and techniques in print and visual communication; layout, composition and visualization; the artistic use of color.
Prerequisite: DEVC 140 or Consent of Instructor
Offered during 1st sem

DEVC 142 VISUAL AIDS PLANNING AND PRODUCTION (3 units)
Presentation of information through exhibits, displays, slidesets, film strips and projected software.
Prerequisites: DEVC 102 and 141 or Consent of Instructor.
Offered during 2nd sem

DEVC 143 FUNDAMENTALS OF VIDEO PRODUCTION (3 units)
Principles and techniques of educational video production.
Prerequisites: DEVC 102 and 141 or Consent of Instructor.
Offered during 2nd sem

DEVC 150 SCIENTIFIC AND TECHNICAL INFORMATION PROCESSING (3 units)
Principles and techniques of handling scientific and technical information.Prerequisite: DEVC 50 or Consent of Instructor.
Offered during 1st sem

DEVC 151 SCIENTIFIC AND TECHNICAL PUBLICATIONS EDITING (3 units)
Principles and practice of editing scientific and technical publications. Prerequisite: DEVC 150 or Consent of Instructor.
Offered during 2nd sem

DEVC 152 PRINCIPLES AND DEVELOPMENT APPLICATIONS OF KNOWLEDGE MANAGEMENT (3 units)
Principles processes, and strategies of managing knowledge within the development context. Prerequisites: DEVC 50, or Consent of Instructor
Offered during 2nd sem

DEVC 180 COMMUNICATION CAMPAIGNS AND PROGRAMS (3 units)
Planning and evaluation of educational and promotional campaigns and programs.Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem

DEVC 190 COMMUNICATION INTERNSHIP (3 units)
Supervised work experience in development communication in press, publication, broadcasting, and audio-visual offices.
Prerequisite: Consent of Instructor.
Offered during 1st, 2nd sem, and summer

DEVC 197 INTRODUCTION TO COMMUNICATION RESEARCH (3 units)
Principles and techniques of communication research in relation to social change and development.
Prerequisite: STAT 1
Offered during 1st and 2nd sem

DEVC 198 UNDERGRADUATE RESEARCH IN DEVELOPMENT COMMUNICATION (3 units)
Prerequisite: DEVC 197
Offered during 1st, 2nd sem, and summer

DEVC 199 UNDERGRADUATE SEMINAR (1 unit)
Prerequisite: DEVC 197
Offered during 1st, 2nd sem, and summer

Graduate Program

Master of Science in Development Communication
Doctor of Philosophy in Development Communication
(offered via the UPLB Graduate School)

List of Graduate Courses in Development Communication

DEVC 201 COMMUNICATION THEORY AND PLANNING (3 units)
The significance, nature, elements, and dynamics of the communication process;some theories and perspectives in the study of communication.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem

DEVC 205 COMMUNICATION AND DEVELOPMENT (3 units)
Communication systems and proceses in developing societies; their nature, functions, and relationships with other factors relevant to development.
Prerequisite: Consent of Instructor
Offered during 1st and 2nd sem

DEVC 208 COMMUNICATION AND SOCIAL MARKETING (3 units)
Application of relevant communication. social, and behavioral paradigms; development communication strategies; commercial and social marketing concepts, principles, and practices in the promotion of social development projects.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 210 ADVANCED COMMUNICATION THEORY (3 units)
An interdisciplinary approach to the understanding of behavioral change through communication.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 211 ORGANIZATIONAL COMMUNICATION (3 units)
Communication structures and processes as they affect performances in organizations; internal and inter-organizational communication as factors in planned change.
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 212 ENVIRONMENTAL COMMUNICATION (3 units)
Principles, strategies, and approaches of communication applied to environmental protection and management
Prerequisite: Consent of Instructor

DEVC 215 COMMUNICATION AND CULTURE (3 units)
Approaches to the study of communication and culture; comparative analysis of communication variables and systems across cultures.
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 220 COMMUNICATION POLICIES AND PLANNING (3 units)
Dimensions of communication systems planning, formulation of communication policies, experiences in communication planning and national development.
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 230 EDUCATIONAL COMMUNICATION AND TECHNOLOGY (3units)
Theories of Educational Communication technology and their application to formal and non-formal learning
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 231 EDUCATIONAL COMMUNICATION SYSTEMS MANAGEMENT (3 units)
Planning, designing ,and managing educational communication systems
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 234 TELECOMMUNICATON FOR DEVELOPMENT (3 units)
Telecommuncations technologies and their role in socioeconomic, political, educational, scientific and cultural development
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 235 EDUCATIONAL BROADCASTING IN DEVELOPMENT (3 units)
Philosophy, principles, practice, trends ,and prospects of educational broadcasting in development
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 261 TESTING AND EVALUATION OF COMMUNCATION MATERIALS (3 units)
Methods of testing and evaluating print, broadcast, and audiovisual communication materials, audience studies
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 262 COMMUNICATION RESEARCH (3 units)
Communication research methods, design, data analysis, and reporting
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 263 COMMUNICATION OF SCIENTIFIC AND TECHNICAL INFORMATION (3 units)
Retrieving, processing, and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers
Prerequisite: Consent of Instructor
Offered during 1st sem

DEVC 290 SPECIAL PROBLEM (1-3 units)
[May be taken twice provided the total number of units to be credited to student's program will not exceed 4 units]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem

DEVC 291 SPECIAL TOPICS (1-3 units)
[QUANTITATIVE APPROACHES TO COMMUNICATION RESEARCH]
Prerequisite: Consent of Instructor
Offered during 1st sem and 2nd sem

DEVC 299 GRADUATE SEMINAR IN DEVELOPMENT COMMUNICATION (1 unit)
[May be taken twice for one or two semesters]
Offered during 1st sem and 2nd sem

DEVC 300 MASTER'S THESIS (6 units)
Offered during 1st sem,2nd sem, and Summer

DEVC 393 QUALITATIVE APPROACHES TO COMMUNICATION (3 units)
Participant-centered perpectives, concepts, tools, and approaches to the study of communication process
Prerequisite: Consent of Instructor
Offered during 2nd sem

DEVC 400 DOCTORAL DISSERTATION (12 units)
Offered during 1st sem,2nd sem, and Summer

Please visit the UPLB Graduate School website for more information http://www.uplb.edu.ph/gs.

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FOR MORE INFORMATION, please visit our Official Website at www.devcom.edu.ph

Departments

Department of Development Broadcasting and Telecommunication

Telephone
(+63-49) 536-2433
(+63-49) 536-2511 local 215
(+63-49) 536-2446 local 215

The department will design and test innovative techniques and approaches in using radio and television as an educational medium, such as participatory broadcasting and interactive radio/TV.

Overview

Development broadcasting and telecommunication involves the use of radio, television and telecommunication for non-formal education purposes primarily to support planned social change in a developing country.

The intention is to promote human development consciously through these communication technologies to help people diagnose their problems and clarify their objectives so that they may be able to more wisely make their decisions and mobilize themselves for social action.

The focus will continue to be educational and development.

Mission

Create a dynamic and innovative alternative communication strategies, learning environment, technologies and opportunities that shall draw the full potentials of learners and practitioners of radio and television.

Vision

The Department of Development Broadcasting and Telecommunication shall be at the forefront of rapidly changing telecommunication and radio and television broadcast environment to provide education and training in broadcasting.

Department of Development Journalism

Telephone
(+63-49) 536-2511 loc. 211
(+63-49) 536-2446 loc. 211

DevJourn major courses focus on reporting development news for print and electronic media. They are primarily trained in writing, editing and lay outing for newspapers and magazines, as well as in preparing other popular and technical publications.

Overview

DevJourn major courses focus on reporting development news for print and electronic media.
They are primarily trained in writing, editing and lay outing for newspapers and magazines, as well as in preparing other popular and technical publications.

However students are also equipped to deal with the changing media contexts and environment.

Classroom experiences further hone their skills in in-depth interpretative and investigative reporting of current development issues and events.

Mission

The Department of Development Journalism exists to:
• provide a training ground for development journalists who will uphold the ideas and standards of journalism instruction, research and extension; and
• promote ethical, systematic, and research - based development journalism.

Department of Educational Communication

Telephone:
(+63-49) 536-3697
(+63-49) 536-2511 loc. 231
(+63-49) 536-2446 loc. 231

Principles in this major field are integrated in teaching students to develop and utilize multimedia systems for formal and non-formal education.

Overview

Principles in this major field are integrated in teaching students to develop and utilize multimedia systems for formal and non-formal education.

They are acquainted with and they learn to utilize technologies like tutorial systems, simulation and gaming, computer-based learning/ instructional management and video production.

Indigenous media such as puppetry are also studied and developed to facilitate learning.

Department of Science Communication

Telephone
(+63-49) 536-2511 local 210
(+63-49) 536-2446 local 210

Science Communication is a distinct approach in communicating the use of science for development. It focuses on communicating not only the content or product of science, technology being one of them, but also and more importantly the process of science.

Overview

Science Communication is a distinct approach in communicating the use of science for development.

It focuses on communicating not only the content or product of science, technology being one of them, but also and more importantly the process of science.

This is envisioned to help its intended audience develop the ability to think critically given the right information that will help them make the right decision.

Vision

Majors are envisioned to constitute the critical mass of science communicators equipped with the ability to:
• communicate the content and the context of science and technology to diverse publics; and
• reflect critically upon and articulate contemporary issues in science and technology.

They are trained to optimize the convergence of information and communication technologies in the generation, management, exchange and use of scientific data, information and knowledge.

Objectives

(1) A Science Communication graduate must be able to demonstrate adequate grounding on the basic sciences;
(2) One must be able to reflect critically upon the articulate issues in science and technology;
(3) One must be equipped with the ability to communicate the content and process of science to diverse audiences, and
(4) One must know the information and technology as tools for communicating the process and content of science.

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FOR MORE INFORMATION, please visit our Official Website at www.devcom.edu.ph

Faculty and Staff

Faculty

Albia, Joclarisse E.
Instructor II
jealbia@devcom.edu.ph

Bariuan, Julienne V.
Assistant Professor I and DDBT Chair
jvbariuan@devcom.edu.ph

Cabral, Hermilea Marie P.
Assistant Professor I
hmpcabral@devcom.edu.ph

Cadiz, Ma. Celeste H.
Associate Professor VII
mchcadiz@devcom.edu.ph

Centeno, Edmund G.
Assistant Professor I and DEC Chair
egcenteno@devcom.edu.ph

Custodio, Pamela C.
Assistant Professor I
pacustodio@devcom.edu.ph

De Villa, Rhodora Ramonette M.
Assistant Professor I
rrmdevilla@devcom.edu.ph

Fadri, Rosa Pilipinas J. (on official leave)
Assistant Professor I
rpffrancisco@devcom.edu.ph

Flor, Benjamina Paula G.
Assistant Professor VI and College Secretary
bpgflor@devcom.edu.ph

Grande, Elmer Harold O.
Intructor V
ehogrande@devcom.edu.ph

Jamias, Serlie B.
Associate Professor I and DSC Chair
sbjamias@devcom.edu.ph

Lim, Aldo T.
Intructor II
agtlim@devcom.edu.ph

Maligalig, Jon Paul F.
Instructor I
jpfmaligalig@devcom.edu.ph

Montemayor, Garry Jay S.
Instructor II
gjsmontemayor@devcom.edu.ph

Osalla, Ma. Teresita B.
Assistant Professor I
mtbosalla@devcom.edu.ph

Sandoval, Roberto Pedro Isabelo C. Jr.
Instructor V
rpicsandovaljr@devcom.edu.ph

Suva, Madeline M.
Associate Professor VII and DDJ Chair
mmsuva@devcom.edu.ph

Tirol, Ma. Stella C.
Assistant Professor VII and UPLB-OPR Director
msctirol@devcom.edu.ph

Torres, Cleofe S.
Associate Professor VII and Dean
cstorres@devcom.edu.ph

Velasco, Ma. Theresa H. (on official leave)
Professor V and DSC Chair
mthvelasco@devcom.edu.ph

Villar, Ricarda B.
Instructor I
rbvillar@devcom.edu.ph

Research and Extension Personnel

Calara, Ma. Ciejay J.
University Extension Specialist and Program Management Staff for External Affairs and Community Relations
mcjcalara@devcom.edu.ph

Felicidario, Sherwin Joseph C.
University Extension Associate II and Systems Administrator
sjcfelicidario@devcom.edu.ph

Gopela, Juvy N.
University Research Associate II and Public Information Associate
jngopela@devcom.edu.ph

Moscoso, Mildred O.
University Extension Specialist

Administrative Staff

Almazan, Jaime M.

Almeda, Eulalia H., Library Staff
ehalmeda@devcom.edu.ph

Arlegui, Nenita dlC.

Atayan, Rodolfo C.

Balinos, Fe V.
fvbalinos@devcom.edu.ph

Banasihan, Elisa S.

Cabrera, Charito C.

Ercia, Lagrimas P.

Eroles, Rene J.

Escobin, Venancio P.

Estimado, Romeo C.

Madridano, Milagros M.

Moliñawe, Nelia B.

Ocampo, Dante P.
dpocampo@devcom.edu.ph

Ramirez, Rolando C.

Remoquillo, Bernabe M.
bmremoquillo@devcom.edu.ph

Visit our official website for more details, www.devcom.edu.ph.

Contact us

Office of the Dean
College of Development Communication
University of the Philippines Los Baños,
College, Laguna 4031
Philippines

Tel. No. (63.49) 536-2511
TelFax.: (63.49) 536-2429
e-mail: mail@devcom.edu.ph

You may click here for our online contact form.

Devcom graduates are invited to register online, visit our Alumni Registry page.

FOR MORE INFORMATION, please visit our Official Website at www.devcom.edu.ph